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Why I Tried Something I Wasn’t Sure I Could Do

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Yesterday, I rode my mountain bike more than 35 miles in the New River Gorge. 35 miles. Ouch.

As you might imagine, I’m a bit sore, but in a good way.

I have been riding often, trying to get myself into better shape. As I barrel head-first into middle age, it has become glaringly apparent that I need to take a little better care of myself. Riding my bike is helping me do that.

My rides generally consist of anywhere from 7 to 14 miles. Some are hilly. Some are not. While the rides aren’t necessarily easy, they have all been very manageable.

So, you might be wondering, “why the hell did you decide to ride 35 miles?”.

Simple. I wasn’t sure if I could.

My inspiration to try, came from my oldest step-son Will. His story is worth telling.

Meet Will
Will is a sophomore at West Virginia University with aspirations of becoming a graphic designer.  I first met him when he was 9.

Will was a bit shy when he was younger, something that folks that know him now may never believe. When his mother and I married, and we all moved into a new house, he moved to a new school.

He knew no one.

The combination of unfamiliar surroundings and...

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    What Is Digital Marketing?

    Our take is this: it's a clean, efficient way to focus your message. At Matterhorn, we can...

  • Create and host your website
  • Optimize your site for search engines (SEO)
  • Write content for all of your marketing efforts
  • Manage your Pay-Per-Click efforts (PPC)
  • Design your text messaging campaigns (SMS)
  • Create your social marketing strategy
  • Fill in missing pieces from your digital marketing plans

We gather up digital marketing tools, plan out the best ways to use them, and put them all in one place for you. The result is that your website, online ad management, social tools, and listening feeds are all managed simply, in the same spot.

Pulling those separate elements together is the principle behind the Matterhorn process. We feel like this approach is the difference between advertising and having a digital marketing plan. Put another way, we only create messages that can be shared.