Instructions For The Triggerpuller
There’s a lot to be said for collaboration. It’s helpful to have another set of eyes and a different perspective.
But only one person can pull the trigger.
Go ahead and decide who that’s going to be before you start. You’ll save everyone on your project time and headache, which saves the business money (which is why we do this).
There’s a lot more to a marketing strategy now that in the past. The parts and pieces make it possible for there to be a lot of different places and ways to launch. Better be able to trust the person responsible for it.
Establish tone. Create style. Be consistent. You need to instill confidence in your co-workers just as much as you do in your clients. There’s no way to do that through constant consensus.
If you can do that with the people that you’re working with/for, your work is going to be better. No question. You’ll have eliminated micromanagement from your workflow, because you’ve trained yourself (and your team, and your customers) that your decisions are good ones.
Here’s a path to making that happen…
1. Workflow. Make sure everyone involved in the project understands that you’ll be the one hitting “publish”....
- Create and host your website
- Optimize your site for search engines (SEO)
- Write content for all of your marketing efforts
- Manage your Pay-Per-Click efforts (PPC)
- Design your text messaging campaigns (SMS)
- Create your social marketing strategy
- Fill in missing pieces from your digital marketing plans
What Is Digital Marketing?
Our take is this: it's a clean, efficient way to focus your message. At Matterhorn, we can...
We gather up digital marketing tools, plan out the best ways to use them, and put them all in one place for you. The result is that your website, online ad management, social tools, and listening feeds are all managed simply, in the same spot.
Pulling those separate elements together is the principle behind the Matterhorn process. We feel like this approach is the difference between advertising and having a digital marketing plan. Put another way, we only create messages that can be shared.